E1 - Cleaning Products

Aired: June 16, 2010

How do you Sell? Exploring the techniques and tactics agencies use to sell their Cleaning Products. The Pitch: Save the Blobfish Ad of the week: An indepth discussion of how the Government and Mining Industry have tried to sway public oppinion through their advertising.

E2 - The World Cup

Aired: June 23, 2010

How do you Sell? Adidas vs Nike, talking about the techniques and tactics agencies have used to sell their products in and around the World Cup. Time Tunnel:From 1981 hello sexy Nix. The Pitch: Visit Asbestos Ad Crunch: An indepth discussion of Daniel Cox's ad to help make people wear seatbelts, how does this film work and what makes it so affective.

E3 - MasterChef

Aired: June 30, 2010

How do you Sell? Exploring how advertising sells MasterChef and how MasterChef sells you. Raking in cash through ad sales, product placement and merchandising. The Pitch: Western Australia should become it's own country Ad Crunch: Analysing a provocative World Wildlife Fund ad, what does this piece of communication acheive and how effective is it.

E4 - Deodorant

Aired: July 07, 2010

Endorse Me: Kevin Rudd How do you Sell? A journey into advertising's armpit, the claims and solutions agencies use for the problems you just realised you had. Debating Deodorant advertising. The Pitch: Oil spills Ad of the week: Analysing the award winning Old Spice ad.

E5 - 3D Television

Aired: July 14, 2010

How do you Sell Televisions? The biggest purchase most people will make after a house and car how do they get you to buy their brand? The Pitch: Urine Ad of the week: McDonalds introduction of the Mighty Angus and the Gand Angus campaine was their most successful launch. What made sale increase to the tune of an extra $2 million a week?

E6 - Non-drinking

Aired: July 21, 2010

E7 - Milk

Aired: August 25, 2010

E8 - Shaving

Aired: September 01, 2010

E9 - Religion

Aired: September 08, 2010

E10 - Insurance

Aired: September 15, 2010

E11 - Infomercials

Aired: September 22, 2010

E12 - Airlines

Aired: September 29, 2010

Wil Anderson, Todd Sampson and Russel Howcroft are joined by Matt Eastwood and Bridget Taylor on the final episode for this series. On How Do You Sell? we look at airlines and On the Pitch - NZ and Australia One Country.